What is what If?

Good question. We’ve been working that out, too. 

At its core, What If is an invitation to explore your own questions. It’s about uncovering the “what ifs” that quietly linger in the background. The ones that nudge you over a morning coffee, slip into conversations on a walk with a friend, or stir on Sunday evenings before the week begins. That “What if” waiting to be uncovered. The one you don’t want to leave until it’s too late. 

In practice - What If is a series of gatherings, workshops, and immersive experiences. We designed it as a way to connect, a space where people come together to pause, question, and create. We live in a world that talks about fast, about finding truth and feeling disconnected, the conversation barely mentions community, empathy and emotional intelligence, the conditions we believe are best to answer your questions. It’s about slowing down, switching off autopilot, and exploring your possibilities. 

The heart of it - What If champions those who want to connect differently. It’s a creative refuge for seekers. Our approach combines personal development, connection, and creativity to help you light up, be the story you want to tell and make meaningful shifts. This isn’t about adding to a to-do list; it’s about reimagining what’s possible. 

In community -  What If is a network of people who crave authentic connection. Whether it’s virtual meetups, in-person workshops, or a weekend in nature, our community thrives on supporting each other. You’ll find people from all walks of life, some arrive ready to take the next step, others come simply to wander, brought together by a shared drive to build something meaningful, not just for themselves but for the world. We’re all about bringing more joy and less fear to individuals, teams, leaders, cultures, and beyond.

Historically, What If started as a conversation, a question that grew into something bigger.  The question was: How do we answer the what if's that live within each of us? We gather, we pause, we question, and in those moments, something shifts.

and doesn’t everything start with a “what if?”